Ribbon
App
Overview
Ribbon is a modern social & culture experience mobile app, designed to help travellers and locals connect through discoverable local-friend meet-ups and immersive activities. Ribbon engaged AgentNest to refresh their digital positioning, optimize their product narrative and scale their web presence so they can amplify growth across SEA and further afield.
Client:
Ribbon App
Year:
2025
Category:
UI/UX Design
/
Web Development
Location:
Kuala Lumpur, Malaysia
The Challenge
As Ribbon scaled into multiple markets across Asia, they faced several issues:
Their web platform and product story didn’t clearly articulate the unique “rent-a-local-friend” value-proposition and global culture-exchange appeal.
The mobile onboarding flow and website weren’t optimized for rapid user acquisition in new markets (mobile performance, conversion flows, localisation).
Content updates and storytelling (success stories, host testimonials, culture-journeys) were slow to publish and lacked a consistent template.
The brand identity and UX didn’t fully reflect a polished, high-trust platform needed when strangers meet locals — especially across cultures.
The Solution
AgentNest partnered with Ribbon to deliver a three-phase upgrade:
Narrative & Framework Redefinition – We worked with Ribbon to clarify their value-chain (“meeting locals → discovering culture → forming friendships”) and built a structured case-study template (Challenge → Solution → Result) for all future host & user stories.
UI/UX & Web Experience Refresh – We rebuilt the website with a clean, modern and culturally inclusive design aligned to mobile-first behavior; improved conversion flows (download app, host sign-up, user onboarding) and reinforced trust signals through design and micro-copy.
Content Systems & Growth Enablement – Established a content-publishing system (CMS) so Ribbon could rapidly deploy stories from their global host-community, integrate performance tracking, and A/B test copy/scripts for new region launches.
The Result
Ribbon now presents as a high-quality, trust-worthy platform for local cultural connections, and has a digital presence that matches their ambition to be the go-to in social tourism and culture-exchange.
Client feedback
